Disillusioned with Do It Yourself (DIY) marketing?
We are in a DIY culture so it is natural that all of us might give it a try.
But maybe it is time to hire a marketing company to do the heavy lifting. Taking yourself out of the everyday marketing process.
Consider these three reasons to terminate your DIY marketing efforts:
Consumers are demanding more.
Marketing that converts is becoming increasingly sophisticated, and for good reason. Consumers are overwhelmed with a deluge of copycats. Faced with so many choices, consumers are becoming more picky about which products and services they’ll consider. Only those brands that anticipate consumer needs and deliver seamless real-time solutions will get rewarded. To monitor and deliver consumer experiences on this level may take more advanced marketing technology like marketing automation, a high level of PPC advertising and display retargeting. Unless you have a few spare hours to master these disciplines, leave them to the marketing professionals.
Messaging is more important now than ever.
Can you articulate the value your business brings to the marketplace? A professional marketer can help you discover the key benefits you offer and how you’re different from your competition. They will help you to establish proof points and net takeaways.
Marketers will help you figure out who your target audience is and the reasons they need what you offer.
The key messages that result from these exercises will make all the difference in the effectiveness of your marketing program.
Nimble professionals get you plugged into the changes in the marketplace and how you must apply your marketing in response to them. While your core messaging may not change, how you communicate it might.
It’s extremely difficult to be objective about these exercises without outside help. You need someone to come in and see the larger picture and help you whittle it down to the key messages that you can build your marketing foundation.
DIY Marketing is expensive.
If you took Economics in school, not only did you draw hundreds of supply and demand charts, but you also learned about “opportunity costs.”
An opportunity cost is the benefit you could have received, but gave up, when you chose to take another course of action.
When you run a do-it-yourself marketing program, that’s exactly what you’re doing. Let’s say you own a shoe business. Instead of filling your calendar with meetings with decision makers at major department stores or specialty shops, you’re managing and executing an editorial calendar. The opportunity cost of not trusting a dedicated marketing professional to manage and execute that editorial calendar? All the additional revenue you could have generated by closing a deal to place your shoes in Nordstrom or on Zappos.
It is time to consider hiring your marketing out to professionals.
Resolve to cut your opportunity costs next year. Get back to doing what you went into business to do. Together, there is no stopping a great company with a skilled marketing team behind it.
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