What is a duplicate content penalty? It is a penalty imposed when a search engine determines that your content or large blocks of your content matches previously published content. If it is determined that you are duplicating content in large quantities, your […]
Keyword phrases are two or more words typed as a search query. (AKA – Long-tail keywords.) Benefits? Using a four word or more keyword phrases are very, very specific to what users are searching. Whenever a customer uses a highly specific search phrase, they […]
The following may seem too technical for content creators, but you need to know the basics of SEO and how it will get your content found by the search engines or lost forever on page 20 0f the search-engine-results-pages (SERPS). There is […]
Can Social Search drive traffic to your blog? Are Social Signals the new currency of the web? Social media’s influence on driving traffic to your blog or website is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Savvy […]
We all know the expression, “You had me the first time we met”! The same is true for your website design. The first impression a website’s design creates is crucial in capturing users’ interest. In less than 50 milliseconds, users build an initial “gut […]
Content Marketing should be a core element of your marketing strategy but often is overlooked or considered too difficult and time-consuming to produce. It is not about selling or pitching your products or services. The strategy is all about delivering information that […]
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