Keyword Phrases

50% of Keyword Phrases Are Over Four Words

June 29, 2017 Dennis Carpenter 0

Keyword phrases are two or more words typed as a search query. (AKA – Long-tail keywords.) Benefits? Using a four word or more keyword phrases are very, very specific to what users are searching. Whenever a customer uses a highly specific search phrase, they […]

content marketing

Content Marketing Central to Digital Strategy

August 20, 2016 Dennis Carpenter 0

A content marketing study was done by Conductor Research recently asked 187 marketing executives from a cross-section of B2B, B2C, and agency companies how their team approaches content marketing. They wanted to know do they take the “quantity’ approach and produce a large volume […]

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