Keyword phrases are two or more words typed as a search query. (AKA – Long-tail keywords.)
Benefits? Using a four word or more keyword phrases are very, very specific to what users are searching. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are going to buy.
Whenever a customer uses highly specific keyword phrases, they tend to be looking for exactly what they are going to buy.
What are the benefits of using keyword phrases?
- Long-tail keywords have less competition than generic keywords (lower cost per click (CPC), higher click-through rate (CTR))
- Long-tail keywords are more specific than generic keywords, so ads can be better tailored to match the searcher’s needs (higher CTR, higher Quality Score, less wastage from irrelevant searches)
- People making long-tail searches are often further along in the buying cycle and more willing to buy than people making generic searches (higher conversion rate)
- These lower CPCs, higher CTRs and higher conversion rates mean long-tail keywords can be extremely efficient (lower cost per acquisition (CPA))