Social Media has disrupted the traditional sales funnel creating an unknown that most marketers have difficulty replacing. But don’t shy away from your advocates as you explain yourself. Your organization already has an established audience of potential advocates; for an association it […]
Deciding on whether you can buy Marketing as a Service (MaaS) depends on who you ask. However, the answer to the question is “Yes”. MaaS is a method for small and medium size business owners to reduce their “pain points” by outsourcing […]
What is a duplicate content penalty? It is a penalty imposed when a search engine determines that your content or large blocks of your content matches previously published content. If it is determined that you are duplicating content in large quantities, your […]
How do your customers talk about your brand? Inbound Marketing changes the perception from being seen as just a wallet to being seen as an advocate. Insights from the 2013 Social@Ogilvy Brand Advocacy Study on SlideShare. The study found – Brand Advocacy happens anywhere. No […]
Keyword phrases are two or more words typed as a search query. (AKA – Long-tail keywords.) Benefits? Using a four word or more keyword phrases are very, very specific to what users are searching. Whenever a customer uses a highly specific search phrase, they […]
Inbound marketing is defined as the concept of earning the attention of site visitors, making yourself easy to be found and attracting potential customers to your site by producing content they love! The New SEO is indeed Inbound Marketing! So, the big […]
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